Behind The Brand: {save}

Say Hi to {save} a skincare line created out of simple formulas, without unnecessary additives and chemicals, inspired by natural resources and protecting women's skin from the harsh environment.

Brand founder and CEO Joanna Draniak-Kicínska is not new to the scene, she's actually been a part the industry since she was a little girl. Joanna grew up, watching and learning as her mother built a successful cosmetics company in Europe. Joanna herself spent over 15 years working and learning at her mother’s company before taking the lead on the creation of {save}.

Personal care manufacturing standards in Europe are far stricter than they are here in the U.S. While the US personal care industry is largely unregulated, in Europe 1,328 ingredients are specifically banned from skincare products.

Joanna saw a need for American women to have safe options that don’t break the bank when choosing skin care products. When you speak with Joanna, it’s clear that she’s driven by her mission to empower women and protect their health and safety. “I am so inspired by the way that US consumers have embraced clean skincare products, and the way women here are demanding change across the industry. It’s a really exciting time, and I’m so grateful to be a part of this change for good.”

{save} is 100% cruelty-free which means they were not tested on animals. They also ensure the same for their individual ingredients as well, they do not have any third parties test the products or ingredients on animals on their behalf. They do not sell products in countries that require animal testing and all products are also 100% vegan.

{save} products were created with the sensitive skin in mind. Their products are not only 100% FREE from parabens, SLS, sulfate, mineral oils and GMOs... they're also fragrance free, Yes, that's right, they do not include any fragrance (synthetic or natural), essential oils and colorants!