Behind The Brand: Parformer

Behind The Brand: Parformer

As someone with fine hair, Kayla struggled to find hair products that didn't weigh her hair down with common problematic ingredients for her hair type like silicones, coconut oil and protein.

With 40%-50% of the U.S. population identifying themselves to have fine hair, she knew she wasn't alone on this quest.

Leveraging the most knowledgeable chemists, Kayla developed the first ultra-lightweight hair oil specifically for fine hair that finally delivers lustrous hair without sacrificing volume.

Fine hair has unique needs that traditional hair care products often fail to meet.

Parformer is leading a greater mission and conversation to advocate for fine-haired beauties all over the globe.  As a person with fine hair I am so happy Kayla and Praformer created this amazing oil!  

They formulate their products using the latest green chemistry and all-natural ingredients to deliver superior moisture, elemental protection, and deep nourishment without compromising volume.

Heavy silicones? Thick oils? Greasy residue? No thank you!

Their nourishing hair oil is formulated with the most nutrient-rich yet lightweight plant-based botanicals that are suitable for even the finest of hair after many iterations of R&D. It is also free from ingredients that are often problematic for fine hair like silicones, coconut oil and protein.

They are mindful of what goes into their products and try to use ingredients from sustainable and renewable sources wherever they can. They value integrity and honesty and want to make hair care more transparent by sharing evidence-based research.

The same principles apply to their use of plastic: As a rule, they use as little plastic as possible, while aiming for 100% post-consumer recycled plastic to reduce their environmental footprint. Their goal for the future is to eliminate plastic in all our packaging for a happier and greener planet.

November 24, 2022 by Courtney Hollis
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