Behind The Brand: LXMI

Behind The Brand: LXMI

LXMI: pronounced "luxe-me" was founded after a chance discovery of Nilotica, LXMI's signature ingredient, at a market in Uganda.  

Leila (founder) was astounded by the butter's ability to transform her moisture-deprived, overly-traveled skin from lackluster to luminous.

Once she learned that she could help marginalized East African women find dignified work through the wild harvesting, production and exportation of Nilotica, she knew she had to change her life to share her new skincare secret with the world.

But she didn't stop there. She went the extra mile(s) to source Nilotica Reserve™, now LXMI's exclusive form of the butter, from the highest grade nuts in the most pristine areas of the Nile River Valley. Nilotica Reserve's characteristics are sky-high essential fatty acids (+25% that of traditional Shea Butter), natural vitamin crystals that dissolve on skin, and impact sourcing techniques to ensure that LXMI producers are always paid living wages for their efforts.  In fact, they promise that for each of their primary ingredient harvests, their producers earn at least 3x the local average wage.

We absolutely love their main core belief: The way we treat our skin – and people – matters...I think we can all get behind that!

Nilotica is a rare relative of shea. It is underutilized in the cosmetic market despite its superiority, due to sourcing challenges.  Nilotica Reserve™ has sky-high essential fatty acids, enhanced vitamin and nutrient potency, and a luxurious texture. It is harvested seasonally from 20-year old trees, only at the source of the Nile.

Nilotica is pressed into a soft butter. The microcrystals found in the Pure Nilotica Melt will dissolve on your skin. Like imperfections in raw silk, they reflect the unprocessed nature of Nilotica Reserve™. 

November 19, 2019 by Courtney Hollis
Tags: LXMI Nilotica
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